Leave it J. Lo. to outsell any other celebrity
fragrance line, but when it comes to celebrity
clothing/accessory lines, Jessica Simpson reigns supreme. Since its 2007 launch, Simpson has expanded her branded collection to span a multitude of categories including: watches and accessories, clothing, cosmetics, luggage, shoes, bathing suits, and fragrances. Her fashion empire reached an astonishing
$750 million last year, and is climbing!! I don't think I own anything by Jessica Simpson...why and what people are buying this stuff??!!! Reports have stated that Simpson's products sell so well because she appeals to women of many demographics; they see her as being "relatable". Jack Gross from the Jones Group, (licenses her jeanswear collection) told WWD, "Fifteen-, 16-year-olds and 40-year-olds like her. Sometimes she has missteps, and they identify with her."
With the expansion of the brand to include a sportswear collection later this year, it is projected that the Jessica Simpson Collection may make history by becoming the first ever celebrity fashion line to reach
1 billion in annual sales...now that's impressive!
Some of my online JSC picks...
SHOP Jessica Simpson Collection